What is SEO
SEO is an acronym for Search Engine Optimization, the purpose of SEO can be simplified as having higher visibility for your brand on search engines, and visibility can be measured by metrics like impressions, organic visits, keyword ranking, and citations from 3rd party platforms. By having higher visibility for your brand, you will eventually have more traffic, leads, revenue, and profits.
A great time to do SEO is when you’re considering a website revamp, or planning to launch a whole new product. However, the process of SEO will take time to get the result and most business owners may not have the necessary skills to handle it independently. Thus hiring an SEO company or an independent SEO consultant could be the solution, but you may also risk damage to your business if you did the wrong hire.
This article will guide you through the process to screen, compare and select the most desirable SEO services for your business.
Before you hire for SEO
You should have a clear idea of what challenges your business is facing right now, what issue your website is having, and what you want to achieve through SEO.
You can do some research on your website by using the SimilarWeb Chrome Extension to gauge the performance of your websites like monthly visits, pages per visit, bounce rate, traffic source, and geography split.
